Internship & Independent Work
This page showcases some of my favorite work from past internships throughout college as well as content from my personal social media accounts.
LeadAbroad IG Feed
This is one of my favorite sections of LeadAbroad's Instagram feed from when I posted and planned all the content on Hootsuite. I love that the color scheme and aesthetic are cohesive throughout all the pictures.
LeadAbroad TikTok
My most viral TikTok during my Internship
The TikTok video with 305.1k was my most viral TikTok for LeadAbroad. I started a trend with travel videos and used the same "template" for about 5 videos. The founder of LeadAbroad called to congratulate me on my work, as it was the most viral video in the history of their TikTok account.
Before: After:
Novella Osteria Toscana
These pictures show the before and after of the restaurant's Instagram. As seen in the photos, I completely changed the aesthetic of their feed, posted brighter photos, pictures and reels, and focused on a cohesive look. This resulted in a 78% follower growth in the span of 1 month.
Taylor Swift Eras Dress
Content Creation Meets Entrepreneurship
Although my Taylor Swift Eras Tour outfit video isn't my most viral TikTok, I am especially proud of the results of this video. With 48k views, I was able to rent my dress to 6 girls for the tour, and make $800 in profit. In addition to the money, I also made a few new friends because of our mutual love of Taylor Swift and all things pink. I am forever grateful that social media has the power to connect people, just like this.
@eatingwithelli
Collab with Abbie Bakes
This carousel of photos is one of my favorite collaborations I've ever done on my health and fitness Instagram. It was extra special to help out a local Athens business/entrepreneur versus a big corporation. And I personally love how the pictures turned out. I was able to leverage my Athens/UGA audience to increase sales and brand recognition for Abbie Bakes.
@ellifeingold
My TikTok feed during spring break
This is a screenshot of part of my TikTok feed at the beginning of Spring Break 2023. At the bottom I have 2 UGA focused TikTok's that performed well - a week in my life and senior formal video. I have loved being a college "influencer" and meeting people on campus who watch my videos. The other TikTok I want to point out is the Chick-fil-A video with 400k+ views. I love making travel content and sharing my recommendations! The middle TikTok is also a collab unboxing video of Girlfriend Collective apparel. One of my favorite parts about social media is working with brands I've supported for years, it's such a full circle moment for me!
@ellifeingold
Summer 2022 Europe Feed
This is one of my favorite sections of my Instagram feed ever. It's from my summer interning in Florence, Italy last year, and I had the opportunity to travel almost every weekend. I absolutely loved seeing the world, visiting bucket list destinations, immersing myself in new cultures, and creating content all at the same time.
